Jobber, D., & Ellis-Chadwick, F. (2016). Principles and practice of marketing (Eighth edition.). London, UK: McGraw-Hill.
Chicago Style CitationJobber, David, and Fiona Ellis-Chadwick. Principles and Practice of Marketing. Eighth edition. London, UK: McGraw-Hill, 2016.
MLA CitationJobber, David, and Fiona Ellis-Chadwick. Principles and Practice of Marketing. Eighth edition. London, UK: McGraw-Hill, 2016.
Warning: These citations may not always be 100% accurate.