Marketing : an introduction

Main Author: Armstrong, Gary (Author)
Other Authors: Kotler, Philip, Opresnik, Marc O.
Format: Book
Published: Harlow, England: Pearson Education, 2017.
Edition:Thirteenth edition (Global edition).
Subjects:
Online Access:http://www.pearsonmylabandmastering.com
LEADER 00833cam a2200253 7i4500
001 0000054924
005 20200707090000.0
020 |a 9781292146508 (pbk.)  
040 |a BNM 
090 0 0 |a HF5415   |b ARM 2017 
100 1 |a Armstrong, Gary   |e author  
245 1 0 |a Marketing :   |b an introduction   |c Gary Armstrong, Philip Kotler with Marc O. Opresnik. 
250 |a Thirteenth edition (Global edition). 
264 1 |a Harlow, England:   |b Pearson Education,   |c 2017. 
264 4 |c ♭2017. 
300 |a 669 pages:   |b color illustrations;   |c 27 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Includes MyMarketing Lab Pearson Online Resorces 
650 1 0 |a Marketing  
700 1 |a Kotler, Philip  
700 1 |a Opresnik, Marc O.  
856 4 0 |u http://www.pearsonmylabandmastering.com