Description: Marketing :

Main Author:	Armstrong, Gary (Author)
Other Authors:	Kotler, Philip, Opresnik, Marc O.
Format:	Book
Published:	Harlow, England: Pearson Education, 2017.
Edition:	Thirteenth edition (Global edition).
Subjects:	Marketing
Online Access:	http://www.pearsonmylabandmastering.com

Item Description:	Includes MyMarketing Lab Pearson Online Resorces
Physical Description:	669 pages: color illustrations; 27 cm.
ISBN:	9781292146508 (pbk.)