The real Pepsi challenge : how one pioneering company broke color barriers in 1940s American business

Main Author: Capparell, Stephanie (Author)
Format: Book
Published: New York, NY: Wall street Journal Books, 2007.
Subjects:
Online Access:www.bookclubreaders.com
LEADER 00935cam a2200277 7i4500
001 0000054657
005 20220510090000.0
007 Monograph
008 180309 eng
020 |a 9780743265720 (pk)  
040 |a CIP 
090 0 0 |a HD9349.S634   |b CAP 2007 
100 1 |a Capparell, Stephanie   |e author  
245 1 4 |a The real Pepsi challenge :   |b how one pioneering company broke color barriers in 1940s American business   |c Stephanie Capparell. 
264 1 |a New York, NY:   |b Wall street Journal Books,   |c 2007. 
300 |a xix, 360 pages:   |b illustrations;   |c 2007. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 0 |a Business Gurus Collection 
504 |a Includes biblographical references and index 
650 1 0 |a United States  
650 1 0 |a Pepsi Co, Inc  
650 1 0 |a African American consumers  
650 1 0 |a Employee --   |x Recruiting  
856 |u www.bookclubreaders.com