The real Pepsi challenge : how one pioneering company broke color barriers in 1940s American business

Main Author: Capparell, Stephanie (Author)
Format: Book
Published: New York, NY: Wall street Journal Books, 2007.
Subjects:
Online Access:www.bookclubreaders.com
Item Description:Business Gurus Collection
Physical Description:xix, 360 pages: illustrations; 2007.
Bibliography:Includes biblographical references and index
ISBN:9780743265720 (pk)