ESPN the company : The story and lessons behind the most fanatical brand in sports

Main Author: Smith Anthony F. (Author)
Other Authors: Hollihan,
Format: Book
Published: New Jersey, NJ: John Wiley, 2009.
Subjects:
Online Access:www.wiley.com
LEADER 00942cam a2200277 7i4500
001 0000054569
005 20220421090000.0
007 Monograph
008 180119s2009 eng
020 |a 9780470542118 (hbk)  
040 |a CIP 
090 0 0 |a GV742.3   |b SMI 2009 
100 1 |a Smith Anthony F.   |e author  
245 1 0 |a ESPN the company :   |b The story and lessons behind the most fanatical brand in sports   |c Anthony F. Smith with Keith Hollihan. 
264 1 |a New Jersey, NJ:   |b John Wiley,   |c 2009. 
300 |a xxvi, 232 pages:   |b Black and White Photographs;   |c 23.5 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Business Gurus Collection 
504 |a 232 p; Includes index and bibliographical references 
650 1 0 |a Television broadcasting of sports  
650 1 0 |a ESPN (Television Network)  
650 1 0 |a Business  
700 1 0 |a Hollihan,   |h Keith  
856 4 2 |u www.wiley.com