ESPN the company : The story and lessons behind the most fanatical brand in sports

Main Author: Smith Anthony F. (Author)
Other Authors: Hollihan,
Format: Book
Published: New Jersey, NJ: John Wiley, 2009.
Subjects:
Online Access:www.wiley.com
Item Description:Business Gurus Collection
Physical Description:xxvi, 232 pages: Black and White Photographs; 23.5 cm.
Bibliography:232 p; Includes index and bibliographical references
ISBN:9780470542118 (hbk)