00865cam a2200253 7i4500 0000054371 20220401090000.0 Monograph 171207s2015 eng 9781625274496 (hbk) cip HF5415.153 KIM 2015 Kim, W. Chan author Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim and Renee Mauborgne. Boston, Massachusetts: Harvard Business Review Press, 2015. viii, 287 pages: illustrations; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Business Guru Collection Includes bibliographical references Market segmentation Blue Ocean Strategy Mauborgne, Renee