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| LEADER |
00865cam a2200253 7i4500 |
| 001 |
0000054371 |
| 005 |
20220401090000.0 |
| 007 |
Monograph |
| 008 |
171207s2015 eng |
| 020 |
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|a 9781625274496 (hbk)
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| 040 |
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|a cip
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| 090 |
0 |
0 |
|a HF5415.153
|b KIM 2015
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| 100 |
1 |
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|a Kim, W. Chan
|e author
|
| 245 |
1 |
0 |
|a Blue Ocean Strategy :
|b How to Create Uncontested Market Space and Make the Competition Irrelevant
|c W. Chan Kim and Renee Mauborgne.
|
| 264 |
|
1 |
|a Boston, Massachusetts:
|b Harvard Business Review Press,
|c 2015.
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| 300 |
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|a viii, 287 pages:
|b illustrations;
|c 24 cm.
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| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
|
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|a Business Guru Collection
|
| 504 |
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|a Includes bibliographical references
|
| 650 |
1 |
0 |
|a Market segmentation
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| 650 |
1 |
0 |
|a Blue Ocean Strategy
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| 700 |
1 |
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|a Mauborgne, Renee
|
