Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renee
Format: Book
Published: Boston, Massachusetts: Harvard Business Review Press, 2015.
Subjects:
Item Description:Business Guru Collection
Physical Description:viii, 287 pages: illustrations; 24 cm.
Bibliography:Includes bibliographical references
ISBN:9781625274496 (hbk)