Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renee
Format: Book
Published: Boston, Massachusetts: Harvard Business Review Press, 2015.
Subjects:


TSAM LIBRARY

Call Number: HF5415 153 KIM 2015
Accession Item Category Format Status Notes
0000067838 Open Shelf Monographs AVAILABLE