Mass communication theory : foundations, ferment, and future

Main Author: Baran, Stanley J. (Author)
Other Authors: Davis, Dennis K.
Format: Book
Published: Belmont, CA: Wadsworth/Thomson Learning, 2003.
Edition:Third edition.
Subjects:
Physical Description:xviii, 406 pages: illustrations; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0534561632 (pbk.)