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Financial services marketing :
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Financial services marketing : an international guide to principles and practice
Main Author:
Ennew, Christine
(Author)
Other Authors:
Waite, Nigel
Format:
Book
Published:
London:
Routledge,
2013.
Edition:
Second edition.
Subjects:
Financial services industry --
>
Marketing
Banking
Holdings
Description
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Physical Description:
xxii, 492 pages: illustrations; 24 cm.
ISBN:
9780415521680
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