Innovation marketing strategy of fashion industry in Bahrain [ - Abdulaziz Emad Saleh Bin Saleh (Nilai, Negeri Sembilan: INTI International University, 2016)
This research focuses on four key marketing strategy aspects of product strategy, place strategy, price strategy and promotion strategy of fashion inudstry in Bahrain
Master of Business Administration Code: MBA208
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management -- -- Marketing strategy -- -- Bahrain; Management -- -- Marketing -- -- Bahrain; Management