Consumer attitudes towards furniture buying at Limbang, Sarawak [ - Fatin Arina Binti Matusin (Nilai, Negeri Sembilan: INTI International University, 2016)
This study suggests a research model that assists to determine consumer attitude towards furniture buying. The research study further on the relationship between furniture buying behavior with the factors: quality, price, aesthetics, comfort, durability and availability. It is concluded that aesthetics and availability is the significant factors that influence furniture buying behavior at Limbang, Sarawak.
Master of Business Administration Code: MBA198
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management; Management -- -- Consumer behaviour -- -- Malaysia