Perception of social media information towards retail sector in Saudi Arabia [ - Merwa Abdulgadir Al Amin (Nilai, Negeri Sembilan: INTI International University, 2016)
The objective of this research is to explore into future trends in Saudi Arabia's retail sector and to offer a detailed quantitative analysis of both past and future social media trends in the sector.
Master of Business Administration Code: MBA211
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management -- -- Consumer behaviour -- -- Saudi Arabia; Management