Gen Y online shopping intention towards electronic products in Kuala Lumpur [

Main Author: Salum Ali Salum (Author)
Format: Book
Published: Nilai, Negeri Sembilan: INTI International University, 2016.
Subjects:
Table of Contents:
  • The purpose of this study is to determine the investigation that influences the intention of online purchase of electronic products among the Gen Y in Kuala Lumpur