Gen Y online shopping intention towards electronic products in Kuala Lumpur [ - Salum Ali Salum (Nilai, Negeri Sembilan: INTI International University, 2016)
The purpose of this study is to determine the investigation that influences the intention of online purchase of electronic products among the Gen Y in Kuala Lumpur
Master of Business Administration Code: MBA226
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management; Management -- -- Consumer behaviour -- -- Malaysia