Gen Y online shopping intention towards electronic products in Kuala Lumpur [

Main Author: Salum Ali Salum (Author)
Format: Book
Published: Nilai, Negeri Sembilan: INTI International University, 2016.
Subjects:
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008 170512s2016 eng
040 |a TSAM 
090 0 0 |a HF5415.32   |b SAL 2016 
100 1 |a Salum Ali Salum   |e author  
245 1 0 |a Gen Y online shopping intention towards electronic products in Kuala Lumpur [  |m Dissertation]   |c Salum Ali Salum. 
264 1 |a Nilai, Negeri Sembilan:   |b INTI International University,   |c 2016. 
300 |a 94 pages;   |c 29 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Master of Business Administration Code: MBA226 
501 0 0 |a Faculty of Business, Communications and Law 
504 |a Includes bibliographical references and index 
505 0 1 |a The purpose of this study is to determine the investigation that influences the intention of online purchase of electronic products among the Gen Y in Kuala Lumpur 
650 1 0 |a Management  
650 1 0 |a Management --   |x Consumer behaviour --   |z Malaysia  
901 |u http://eprints.intimal.edu.my