Perceived acceptance of mobile advertising in Maldives [ - Mohamed Auzam (Nilai, Negeri Sembilan: INTI International University, 2016)
This research seeks to understand mobile advertising perspective from Maldives which is a small country.
Master of Business Administration. Code: MBA216
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management -- -- Mobile advertising -- -- Maldives; Management -- -- Consumer preference -- -- Maldives; Management