Cover Image

QR Code

Impact of billboards on customer purchase intentions : a study in KTM commuter stations, Malaysia [

Main Author:	Mogana A/P Krishnan (Author)
Format:	Book
Published:	Nilai, Negeri Sembilan: INTI International University, 2016.
Subjects:	Management -- > Advertisement Management -- > Consumer preference Management

Similar Items

Customer behavior : a managerial perspective
by: Sheth
Published: (2004)

Perceived acceptance of mobile advertising in Maldives [
by: Mohamed Auzam
Published: (2016)

Purchase intention of halal products among non-muslim consumers in Malaysia [
by: Ebrahim Ali Abdelwareth Hashem
Published: (2016)

Factors influencing female consumer buying intention towards facial mask in Malaysia [
by: Chi, JIng Huey
Published: (2016)

Influences of Korean wave on the intention of visiting Korea in generation Y Malaysia [
by: Mah, Han Poh
Published: (2016)

Gen Y online shopping intention towards electronic products in Kuala Lumpur [
by: Salum Ali Salum
Published: (2016)

Customer relationship management : creating competitive advantage through win-win relatonship stategies
by: STORBACKA
Published: (2001)

Factors that influence consumer buying behaviour towards hair remorval cream : evidence from Malaysian females [
by: Low, Sum Chween
Published: (2016)

Female e-shopper's satisfaction of cosmetic products in China [
by: Ma, Yaxin
Published: (2016)

Consumer attitudes towards furniture buying at Limbang, Sarawak [
by: Fatin Arina Binti Matusin
Published: (2016)

Understanding customers
by: RICE
Published: (1997)

Let your customers do the talking : 301+ word-of-mouth marketing tactics guaranteed to boost profits
by: Cafferky
Published: (1996)

Understanding business marketing and purchasing : An interaction approach
Published: (2002)

Factors the influence consumers' purchase intention towards ambient advertising in Malaysia
by: Shen Jiayuan
Published: (2014)

Customer intimacy : pick your partners, shape your culture, win together
by: WIERSEMA
Published: (1996)

Customer service : career success through customer satisfaction
by: Timm
Published: (2008)

Customer service : career success through customer satisfaction
by: Timm
Published: (1997)

Customer service : career success through customer satisfaction
by: Timm
Published: (2001)

Customer service : career success through customer loyalty
by: Timm, Paul R.
Published: (2014)

South Korea woman's online buying behaviour for clothes [
by: Kim, Seo Ah
Published: (2016)

Perception of social media information towards retail sector in Saudi Arabia [
by: Merwa Abdulgadir Al Amin
Published: (2016)

Customer behavior : consumer behavior and beyond
by: Sheth
Published: (1999)

Human sigma : managing the employee-customer encounter
by: Fleming
Published: (2007)

Price and quality as determinants of customer satisfactions : the case of China Unicom [
by: Qiao, Shichao
Published: (2016)

Impact of celebrity endorsement on the purchasing intentions among young adults in Malaysia
by: Chen Can
Published: (2014)

Private brand purchase intention : an Analysis in Malaysia
by: Dou Ye
Published: (2014)

Contribution of green marketing to brand loyalty
by: Kuek Way Teng
Published: (2013)

Determinent factors of customer satisfaction degree of China mobile in Beijing, China [
by: Sun, Shuai
Published: (2016)

An evaluation of CSR areas in influencing mobile phone purchasing intention by customer in Malaysia
by: Han Xi
Published: (2014)

Factors influencing consumer purchase intention and consumer choice on private label brand in Malaysia
by: Yang Ying
Published: (2013)

Comparing the importance of luxury value perceptions and purchase intentions between modern believers and non-modern believers in Malaysia
by: Tiong Jian Xi
Published: (2013)

Customer satisfaction measurement and management using the voice of the customer
by: NAUMANN
Published: (1995)

Keeping customers for life
by: GERSON
Published: (1992)

Effective advertising : understanding when, how and why advertising works
by: TELLIS
Published: (2004)

Advertising cultures : gender, commerce, creativity
by: NIXON
Published: (2003)

New product and brand management : marketing engineering applications
by: Lilien
Published: (1990)

NEW developments and approaches in consumer behaviour research
Published: (1998)

Operations management : meeting customers' demands
by: KNOD
Published: (2001)

MARKETING and consumer research in the public interest
Published: (1996)

When customers think we don't care : ending actions that self-destruct companies, customer service and jobs
by: Buchanan
Published: (2002)