01123cam a2200265 7i4500 0000054266 20220204090000.0 170511s2016 eng TSAM HF5415.5 MOG 2016 Mogana A/P Krishnan author Impact of billboards on customer purchase intentions : a study in KTM commuter stations, Malaysia [ Dissertation] Mogana A/P Krishnan. Nilai, Negeri Sembilan: INTI International University, 2016. 88 pages; 29 cm. text rdacontent unmediated rdamedia volume rdacarrier Master of Business Administration. Code: MBA210 Faculty of Business, Communications and Law Includes bibliographical references and index In this research study, factors which have greater influences on the customer's purchasing power decision through billboard advertisement are studied. Management -- Advertisement Management -- Consumer preference Management http://eprints.intimal.edu.my