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0000054266 |
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20220204090000.0 |
| 008 |
170511s2016 eng |
| 040 |
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|a TSAM
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| 090 |
0 |
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|a HF5415.5
|b MOG 2016
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| 100 |
1 |
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|a Mogana A/P Krishnan
|e author
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| 245 |
1 |
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|a Impact of billboards on customer purchase intentions :
|b a study in KTM commuter stations, Malaysia [
|m Dissertation]
|c Mogana A/P Krishnan.
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| 264 |
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1 |
|a Nilai, Negeri Sembilan:
|b INTI International University,
|c 2016.
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| 300 |
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|a 88 pages;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Master of Business Administration. Code: MBA210
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| 501 |
0 |
0 |
|a Faculty of Business, Communications and Law
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| 504 |
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|a Includes bibliographical references and index
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1 |
|a In this research study, factors which have greater influences on the customer's purchasing power decision through billboard advertisement are studied.
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| 650 |
1 |
0 |
|a Management --
|x Advertisement
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| 650 |
1 |
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|a Management --
|x Consumer preference
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| 650 |
1 |
0 |
|a Management
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| 901 |
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|u http://eprints.intimal.edu.my
|