Impact of billboards on customer purchase intentions : a study in KTM commuter stations, Malaysia [
| Main Author: | |
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| Format: | Book |
| Published: |
Nilai, Negeri Sembilan:
INTI International University,
2016.
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| Subjects: |
| Item Description: | Master of Business Administration. Code: MBA210 |
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| Physical Description: | 88 pages; 29 cm. |
| Bibliography: | Includes bibliographical references and index |