Purchase intention of halal products among non-muslim consumers in Malaysia [
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| Format: | Book |
| Published: |
Nilai, Negeri Sembilan:
INTI International University,
2016.
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| Edition: | MBA227. |
| Subjects: |
Table of Contents:
- The purpose of this research is to understand the purchase intention of Halal products among the non-muslim consumers in Malaysia, since there are limited studies and researches have been conducted in regard to this area within the Malaysian context.