Purchase intention of halal products among non-muslim consumers in Malaysia [ - Ebrahim Ali Abdelwareth Hashem (Nilai, Negeri Sembilan: INTI International University, 2016)
The purpose of this research is to understand the purchase intention of Halal products among the non-muslim consumers in Malaysia, since there are limited studies and researches have been conducted in regard to this area within the Malaysian context.
Master of Business Administration Code: MBA227
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management -- -- Halal food industry -- -- Malaysia; Management; Management -- -- Consumer behaviour -- -- Malaysia