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20220204090000.0 |
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170322s2016 eng |
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|a TSAM
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|a HF5415.32
|b EBR 2016
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|a Ebrahim Ali Abdelwareth Hashem
|e author
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|a Purchase intention of halal products among non-muslim consumers in Malaysia [
|m Dissertation]
|c Ebrahim Ali Abdelwareth Hashem.
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|a MBA227.
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|a Nilai, Negeri Sembilan:
|b INTI International University,
|c 2016.
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| 300 |
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|a 216 pages;
|c 29 cm.
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Master of Business Administration Code: MBA227
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|a Faculty of Business, Communications and Law
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|a Includes bibliographical references and index
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|a The purpose of this research is to understand the purchase intention of Halal products among the non-muslim consumers in Malaysia, since there are limited studies and researches have been conducted in regard to this area within the Malaysian context.
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|a Management --
|x Halal food industry --
|z Malaysia
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1 |
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|a Management
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|a Management --
|x Consumer behaviour --
|z Malaysia
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|u http://eprints.intimal.edu.my
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