Factors influencing female consumer buying intention towards facial mask in Malaysia [ - Chi, JIng Huey (Nilai, Negeri Sembilan: INTI International University, 2016)
The purpose of the study is to understand the influence of female buying intention towards facial mask in Malaysia
Master of Business Administration Code: MBA202
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management -- -- Consumer behaviour -- -- Malaysia; Management