Price and quality as determinants of customer satisfactions : the case of China Unicom [ - Qiao, Shichao (Nilai, Negeri Sembilan: INTI International University, 2016)
The research objectives of this paper is to determine the impact of price and quality of China Unicom on customer satisfaction
Master of Business Administration. Code: MBA209
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management; Management -- -- Customer satisfaction -- -- China