Business modelling : a case study of a SME grocery business in Mantin, Malaysia [ - Yap, Olivia Walter (Nilai, Negeri Sembilan: INTI International University, 2016)
The objective of this research is to identify and explain real world SME grocery business in Malaysia, followed by the development of a suitable model based on the identified business model canvas (BMC) integrated into the balanced scorecard (BSC) to measure the level of performance in the organization and for transforming the business to improve business outcome (profit and sustainability).
Code: MBA218
Master of Business Administration
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management -- -- Small and medium enterprise -- -- Malaysia; Management