Challenges of franchising in Malaysia : a case study approach [ - Ng, Ken Onn (Nilai, Negeri Sembilan: INTI International University, 2016)
This study is focusing on challenges of franchising business which based on in strategic management point of view especially in 9 stpes of setting up franchise system, TOC and Agency theory.
Code: MBA223
Master of Business Administration
Faculty of Business, Communications and Law
Includes bibliographical references and index
Keywords: Management -- -- Franchise business -- -- Malaysia; Management