Challenges of franchising in Malaysia : a case study approach [

Main Author: Ng, Ken Onn (Author)
Format: Book
Published: Nilai, Negeri Sembilan: INTI International University, 2016.
Subjects:
LEADER 01088cam a2200265 7i4500
001 0000054205
005 20220127090000.0
008 170322s2016 eng
040 |a TSAM 
090 0 0 |a HD31   |b NGK 2016 
100 1 |a Ng, Ken Onn   |e author  
245 1 0 |a Challenges of franchising in Malaysia :   |b a case study approach [  |m Dissertation]   |c Ng Ken Onn. 
264 1 |a Nilai, Negeri Sembilan:   |b INTI International University,   |c 2016. 
300 |a 192 pages;   |c 29 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Code: MBA223 
500 |a Master of Business Administration 
501 0 0 |a Faculty of Business, Communications and Law 
504 |a Includes bibliographical references and index 
505 0 1 |a This study is focusing on challenges of franchising business which based on in strategic management point of view especially in 9 stpes of setting up franchise system, TOC and Agency theory. 
650 1 0 |a Management --   |x Franchise business --   |z Malaysia  
650 1 0 |a Management  
901 |u http://eprints.intimal.edu.my