01064cam a2200253 7i4500 0000054201 20220127090000.0 170322s2016 eng TSAM HD31 CHE 2016 Chean, Kok Soong author Factors influencing fast food restaurant generation Y customers' retention in Selangor, Malaysia [ Dissertation] Chean Kok Soong. Nilai, Negeri Sembilan: INTI International University, 2016. 174 pages; 29 cm. text rdacontent unmediated rdamedia volume rdacarrier Master of Business Administration. Code: MBA199 Faculty of Business, Communications and Law Includes bibliographical references and index This study offers the fast food restaurants to increase the understanding on customer retention among their actual and potential customer. Management -- Customer behaviour -- Malaysia Management http://eprints.intimal.edu.my