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20220127090000.0 |
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170322s2016 eng |
| 040 |
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|a TSAM
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| 090 |
0 |
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|a HD31
|b CHE 2016
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| 100 |
1 |
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|a Chean, Kok Soong
|e author
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1 |
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|a Factors influencing fast food restaurant generation Y customers' retention in Selangor, Malaysia [
|m Dissertation]
|c Chean Kok Soong.
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| 264 |
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1 |
|a Nilai, Negeri Sembilan:
|b INTI International University,
|c 2016.
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| 300 |
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|a 174 pages;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Master of Business Administration. Code: MBA199
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| 501 |
0 |
0 |
|a Faculty of Business, Communications and Law
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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1 |
|a This study offers the fast food restaurants to increase the understanding on customer retention among their actual and potential customer.
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| 650 |
1 |
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|a Management --
|x Customer behaviour --
|z Malaysia
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| 650 |
1 |
0 |
|a Management
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| 901 |
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|u http://eprints.intimal.edu.my
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