00912pamaa2200193 4500 0000053946 20160822090000.0 160822s2015 eng HF5826.5 UCH 2015 Uchechi Cynthia Ohajionu A study on the attitude of generation Y towards social Media advertsing and the effect on purchasing behaviour Uchechi Cynthia Ohajionu. Nilai: INTI International University, 2015. xiv, 304p: ill.; 30 cm. PhD 3 Thesis submitted to INTI International University in candidature for the degree of Doctor of Philosophy and under the management and supervision of Faculty of Business, Communications & Law Thesis, academic -- Business communications Adevrtising -- Social media Gen Y http://intilib.intimal.edu.my/equip-intin/custom/home.jsp