A study on the attitude of generation Y towards social Media advertsing and the effect on purchasing behaviour - Uchechi Cynthia Ohajionu (Nilai: INTI International University, 2015)
PhD 3
Thesis submitted to INTI International University in candidature for the degree of Doctor of Philosophy and under the management and supervision of Faculty of Business, Communications & Law
Keywords: Thesis, academic -- -- Business communications; Adevrtising -- -- Social media; Gen Y