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| LEADER |
00912pamaa2200193 4500 |
| 001 |
0000053946 |
| 005 |
20160822090000.0 |
| 008 |
160822s2015 eng |
| 090 |
0 |
0 |
|a HF5826.5 UCH 2015
|
| 100 |
1 |
1 |
|a Uchechi Cynthia Ohajionu
|
| 245 |
1 |
2 |
|a A study on the attitude of generation Y towards social Media advertsing and the effect on purchasing behaviour
|c Uchechi Cynthia Ohajionu.
|
| 260 |
|
|
|a Nilai:
|b INTI International University,
|c 2015.
|
| 300 |
|
|
|a xiv, 304p:
|b ill.;
|c 30 cm.
|
| 500 |
|
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|a PhD 3
|
| 502 |
0 |
0 |
|a Thesis submitted to INTI International University in candidature for the degree of Doctor of Philosophy and under the management and supervision of Faculty of Business, Communications & Law
|
| 650 |
0 |
0 |
|a Thesis, academic --
|x Business communications
|
| 650 |
0 |
0 |
|a Adevrtising --
|x Social media
|
| 650 |
0 |
0 |
|a Gen Y
|
| 856 |
0 |
0 |
|u http://intilib.intimal.edu.my/equip-intin/custom/home.jsp
|