A study on the attitude of generation Y towards social Media advertsing and the effect on purchasing behaviour
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| Format: | Book |
| Published: |
Nilai:
INTI International University,
2015.
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| Online Access: | http://intilib.intimal.edu.my/equip-intin/custom/home.jsp |
| Item Description: | PhD 3 |
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| Physical Description: | xiv, 304p: ill.; 30 cm. |