Holdings: A study on the attitude of generation Y towards social Media advertsing and the effect on purchasing behaviour

Main Author:	Uchechi Cynthia Ohajionu
Format:	Book
Published:	Nilai: INTI International University, 2015.
Subjects:	Thesis, academic -- > Business communications Adevrtising -- > Social media Gen Y
Online Access:	http://intilib.intimal.edu.my/equip-intin/custom/home.jsp

Call Number:	HF5826 5 UCH 2015

Accession	Item Category	Format	Status	Notes

TPHD000003

Reference

Thesis PhD

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