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| LEADER |
00695pamaa2200229 4500 |
| 001 |
0000053852 |
| 005 |
20160624090000.0 |
| 008 |
160624s2014 eng |
| 020 |
0 |
0 |
|a 9780077152345 (pbk)
|
| 082 |
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|a 658.8 PAL 2014
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| 090 |
0 |
0 |
|a HF5415
|b PAL 2014
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| 100 |
1 |
0 |
|a Palmer, Adrian
|
| 245 |
0 |
0 |
|a Principles of services marketing
|c Adrian Palmer.
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| 250 |
0 |
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|a 7th ed..
|
| 260 |
0 |
0 |
|a Berkshire, London:
|b McGraw-Hill Education,
|c 2014.
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| 300 |
|
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|a xviii, 495p.:
|b ill.;
|c 26cm.
|
| 501 |
0 |
0 |
|a CBS
|
| 501 |
0 |
0 |
|a BBUS
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
|
| 650 |
0 |
0 |
|a Service industries --
|x Marketing
|
| 901 |
|
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|u www.mcgraw-hill.co.uk
|
