Description: Principles of services marketing

Main Author:	Palmer, Adrian
Format:	Book
Published:	Berkshire, London: McGraw-Hill Education, 2014.
Edition:	7th ed..
Subjects:	Marketing Service industries -- > Marketing

Physical Description:	xviii, 495p.: ill.; 26cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780077152345 (pbk)