APA Citation

Palmer, A. (2014). Principles of services marketing (7th ed.). Berkshire, London: McGraw-Hill Education.

Chicago Style Citation

Palmer, Adrian. Principles of Services Marketing. 7th ed. Berkshire, London: McGraw-Hill Education, 2014.

MLA Citation

Palmer, Adrian. Principles of Services Marketing. 7th ed. Berkshire, London: McGraw-Hill Education, 2014.

Warning: These citations may not always be 100% accurate.