Palmer, A. (2014). Principles of services marketing (7th ed.). Berkshire, London: McGraw-Hill Education.
Chicago Style CitationPalmer, Adrian. Principles of Services Marketing. 7th ed. Berkshire, London: McGraw-Hill Education, 2014.
MLA CitationPalmer, Adrian. Principles of Services Marketing. 7th ed. Berkshire, London: McGraw-Hill Education, 2014.
Warning: These citations may not always be 100% accurate.