Marketing : an introduction

Main Author: Armstrong
Other Authors: Kotler, Philip
Format: Book
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2015.
Edition:12th ed.
Subjects:
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090 0 0 |a HF5415   |b ARM 2015 
100 1 0 |a Armstrong  
245 1 0 |a Marketing :   |b an introduction   |c Gary Armstrong and Philip Kotler. 
250 |a 12th ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson Prentice Hall,   |c 2015. 
300 |a 672p.:   |b ill.;   |c 28 cm. 
500 0 0 |a Includes bibliographical references and index 
501 0 0 |a ICN 
501 0 0 |a AUP 
650 0 0 |a Marketing  
700 1 0 |a Kotler, Philip  
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