Marketing : an introduction
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2015.
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| Edition: | 12th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | 672p.: ill.; 28 cm. |
| ISBN: | 9781292016788 (pbk.) 1292016787 (pbk.) |