Armstrong, & Kotler, P. (2015). Marketing: An introduction (12th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
Chicago Style CitationArmstrong, and Philip Kotler. Marketing: An Introduction. 12th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2015.
MLA CitationArmstrong, and Philip Kotler. Marketing: An Introduction. 12th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2015.
Warning: These citations may not always be 100% accurate.