Cover Image

Advertising and integrated brand promotion

Main Author: O'Guinn, Thomas C.
Other Authors: Allen,, Semenik,
Format: Book
Published: Mason, Ohio: South-Western, 2015.
Edition:7th ed.
Subjects:
Advertising
Advertising media planning


TSAM LIBRARY

Call Number: HF5821 OGU 2015
Accession Item Category Format Status Notes
0000067493 Open Shelf Monographs AVAILABLE

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