00800pamaa2200241 4500 0000053724 20151123090000.0 151123s2015 eng 9781285187815 (pbk.) 1285187814 (pbk.) HF5821 OGU 2015 O'Guinn, Thomas C. Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 7th ed. Mason, Ohio: South-Western, 2015. xx, 407p: chiefly col.; 29 cm. BBADI Includes bibliographical references and index Advertising Advertising media planning Allen, Chris T. Semenik, Richard J. http://www.cengagebrain.com