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| LEADER |
00800pamaa2200241 4500 |
| 001 |
0000053724 |
| 005 |
20151123090000.0 |
| 008 |
151123s2015 eng |
| 020 |
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|a 9781285187815 (pbk.)
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| 020 |
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|a 1285187814 (pbk.)
|
| 090 |
0 |
0 |
|a HF5821
|b OGU 2015
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| 100 |
1 |
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|a O'Guinn, Thomas C.
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| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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| 250 |
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|a 7th ed.
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| 260 |
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|a Mason, Ohio:
|b South-Western,
|c 2015.
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| 300 |
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|a xx, 407p:
|b chiefly col.;
|c 29 cm.
|
| 501 |
0 |
0 |
|a BBADI
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Advertising media planning
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| 700 |
1 |
0 |
|a Allen,
|h Chris T.
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| 700 |
1 |
0 |
|a Semenik,
|h Richard J.
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| 901 |
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|u http://www.cengagebrain.com
|
