Description: Advertising and integrated brand promotion

Main Author:	O'Guinn, Thomas C.
Other Authors:	Allen,, Semenik,
Format:	Book
Published:	Mason, Ohio: South-Western, 2015.
Edition:	7th ed.
Subjects:	Advertising Advertising media planning

Physical Description:	xx, 407p: chiefly col.; 29 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781285187815 (pbk.) 1285187814 (pbk.)