O'Guinn, T. C., Allen,, & Semenik. (2015). Advertising and integrated brand promotion (7th ed.). Mason, Ohio: South-Western.
Chicago Style CitationO'Guinn, Thomas C., Allen, and Semenik. Advertising and Integrated Brand Promotion. 7th ed. Mason, Ohio: South-Western, 2015.
MLA CitationO'Guinn, Thomas C., Allen, and Semenik. Advertising and Integrated Brand Promotion. 7th ed. Mason, Ohio: South-Western, 2015.
Warning: These citations may not always be 100% accurate.